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2016 Mobile Ad Summit
Friday
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September 
27
 at 
7:00pm
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Advanced Writing Skills
Friday
, 
September 
27
 at 
7:00pm
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Advanced Writing Skills

Writing skills are an important part of getting a job. Many employers seek out people with exemplary writing abilities, so it's important to improve your writing skills as a writer in order to be more employable. There are many writing skills for professionals. These skills include:

Creative Writing It may seem obvious, but most writers have a creative side. This side can be seen in everything from a catchy song by a popular band to the website of a popular website. People don't often take the time to consider how well a website is designed or how well the copy is written, but they do read the catchy phrase or catchy headline. For this reason, creative writing is one of the most important skills for writers.

Creative writing skills include being able to come up with interesting and unique phrases and words that will catch the attention of your audience. It is important to not only come up with unique writing formulas and words, but to use them creatively within the context of the website, articles, essays, dissertations, etc. Being able to think outside the box and coming up with a new and innovative idea is a hallmark of successful creative writing.

Technical Writing Many writers have a strong technical background, but for those who don't possess this skill set, technical writing is necessary in order to get published. The writing skills for professionals are centered around the ability to use words in a meaningful and specific way in order to appeal to their readers. For example, many writers will write an essay or report that uses a specific phrase or word a few times. Other writers would rather focus on the structure of their writing, the flow of the text, and the precision of their diction. In the end, it really does just come down to personal preference.

Writing for the Professional World Writing skills for professionals include being able to research extensively before writing a professional resume or to create the structure of their writing and stick to the topic at hand. Having a well-developed skill set for professional writing really does pay off. The more professional a writer becomes, the more likely they are to have their work published and to be awarded prestigious writing awards. Even after getting their writing noticed, many writers still struggle with self-doubt about their writing abilities. For some, this comes from past failures in their careers, while others may feel challenged by the extremely competitive nature of being a writer in the professional world.

Writing As a Profession While there are many writers who can get by being a competent writer, there are also many who have honed their writing skills for many years and continue to hone their craft. For these writers, being able to make the transition from the private, individual writer to a professional writer is a much easier process. Writers who have their professional writing skills constantly developed will have a much easier time landing jobs, landing higher salaries, and generally advancing in their careers. This is because the skills they have cultivated over their lifetime are easily recognized as legitimate writing ability.

Self-ertation Writing Most writers have one or two papers that they are known for, and it can be very challenging trying to come up with new topics and write them as well. Because most writers who have honed their professional writing skills in various fields will have a few "essential" papers in their archives, it can be much easier to tap into their inner writing geniuses to come up with new research questions and ideas for their published works. There are many examples of professionals who have used their advanced writing skills to pen exciting and compelling essays and other academic writings. Whether it is because of personal experience, their background in a particular field, or because of a topic that just seems suited to a particular writing career, there is an unlimited number of opportunities for professional writers to use their skills for self-publication and to advance their careers in academia and other areas of the written word.

It can take years to develop a well-rounded writing portfolio, but for those who have honed their writing skills for many years there is no limit to what they can do. Professional writers should always keep their work and samples available for any potential employers or publishers. They should always submit their work for editing by an expert writer, and they should always be sure that their work is properly cited. Most writers will never realize the number of doors that they can open in their lives with their advanced writing skills; it's simply too good to pass up.

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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